What led me to Dri and Virb was The Fashion, a stylish (naturally) band from Copenhagen. Could there be any other sort of band from Denmark? (Completely off topic, but I saw an amusing, insightful piece on 60 Minutes about how the Danes are apparently the happiest people around, mostly because they set attainable/realistic expectations. I'd venture a guess that the Swedes are not far behind.)
Can't quite figure out why I find the Scandinavian aesthetic so appealing. Then again, what's the point, right? I mean, it's like trying to convince someone that a monochromatic Rothko painting looks interesting. Either you see it or you don't. More to the point: either you feel it or you don't.
The young folks from Scandinavia (and even the not-so-young) have a way of oozing an unconscious air of coolness. Take a look at the video for "Solo Impala," which is an impressive display of creativity. These kids from Copenhagen do "Lower East Side" better than the Lower East Siders.